Google Ads Management
At Discovery, we excel at meeting all your Google ads setup and management needs. When handled by a skilled professional, Google ads can provide numerous benefits to your business, including valuable customer data, insights on your competitors, increased brand awareness, and most importantly, improved sales and leads. However, reaping these benefits requires expertise and experience.
Do any of these apply to you?
- Is your website lacking visibility on search engines?
- Are the users who find your website not taking the desired actions?
- Do people in your community or industry not know about your business?
- Do you run a seasonal business and need to turn the traffic on and off?
- Are your competitors taking all the customers?
- Are you worried that google ads may negatively impact your organic traffic?
- Are you concerned that Google ads can be expensive?
Let us assure you that Google ads will indeed benefit your business, won’t negatively impact your organic traffic, and the return on investment outweighs the costs. In fact, Google ads can bring in a new set of customers to your business and complement your existing marketing campaigns.
Improved Branding Improves Organic Traffic
Although Google has confirmed that paid ads do not directly impact organic search results, many marketing companies have observed an increase in organic traffic during active Google Ads campaigns, and a decrease in traffic when the campaigns are paused. Extensive research and testing have led to a similar conclusion: branding familiarity is the key. Customers may not take immediate action upon seeing an ad, but they often remember the brand name or product to some extent. This prompts them to later do further research, and the familiarity of the brand name creates a sense of trust. This has been observed across various Google campaigns, resulting in improved organic traffic.
Here is an example from one of our clients, we can see that as Paid traffic goes up so does Organic. Pay-per-click marketing and organic marketing work together in tandem.
Additional Benefits of Google Ads
Increased Visibility: With Google ads, your business can appear at the top of search results, above the organic results, which increases your visibility to potential customers. This prime ad placement can help you stand out from your competitors and attract more clicks to your website, ultimately driving more traffic and potential customers to your business.
Targeted Advertising: Google ads provide advanced targeting options that allow you to reach a specific audience based on factors such as location, demographics, interests, and keywords. This means you can tailor your ads to appear only to people who are likely to be interested in your products or services, increasing the relevancy of your ads and improving your chances of reaching your ideal customers.
Measurable Results: Google ads provide detailed performance metrics that allow you to track the success of your campaigns. You can monitor key metrics such as clicks, impressions, conversions, and ROI, which gives you valuable insights into how your ads are performing and whether they are generating the desired results. This data-driven approach enables you to make informed decisions about your advertising strategy and optimize your ads for better performance.
Cost-Effective: Google ads operate on a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad. This allows you to have control over your advertising budget and ensures that you are only paying for actual clicks from potential customers. Additionally, with the ability to set your own budget and bid strategy, you can optimize your ad spend to get the most out of your budget and maximize your return on investment.
Quick Results: Unlike organic SEO efforts, which can take time to show results, Google ads can generate immediate traffic to your website. Once your ads are approved, they can start appearing in search results and driving traffic to your website almost instantly. This makes Google ads a valuable option for businesses looking for quick results and instant visibility, especially when launching new products or promotions.
Flexibility and Customization: Google ads offer a wide range of ad formats, including text ads, display ads, video ads, and more, allowing you to customize your ads to suit your specific marketing goals and target audience. You can also create multiple ad variations and test them to see which ones perform the best. This flexibility and customization options enable you to optimize your ads for maximum effectiveness and adapt your strategy based on the results you see.
Competitive Advantage: With Google ads, you have the opportunity to outbid and outperform your competitors in the search results. This means that your ads can appear above your competitors’ ads, giving you a competitive advantage and increasing your chances of capturing potential customers. Additionally, you can also target your competitors’ brand keywords, which allows you to potentially steal some of their traffic and customers.
In summary, Google ads offer numerous benefits to businesses, including increased visibility, targeted advertising, measurable results, cost-effectiveness, quick results, flexibility, and a competitive advantage. By leveraging the power of Google ads, you can effectively reach your target audience, drive more traffic to your website, and ultimately achieve your marketing and business goals.